AMERICAN EXPRESS

PLATINUM CARD WALMART+ BENEFIT CAMPAIGN

In Q1 2023, I designed a paid digital campaign to spotlight the complimentary Walmart+ benefit for American Express Platinum Card Members. This digital campaign featured 18 unique creative pieces across two main categories: "home organization/improvement" and "healthy food delivery," aligning with the Walmart team's New Year's initiatives.

I was responsible for sourcing imagery—utilizing both our internal gallery and select stock photos—that visually conveyed these themes and resonated with our audience. The campaign not only successfully highlighted the value of the Walmart+ benefit, driving engagement and reinforcing the premium value of Platinum Card membership, but also is being used as a template for all future Walmart+ campaign work.

IHAF Gold Winner for Digital Display Banners