Hi there, I'm alex

I'm a brand and graphic designer with a background that spans Fortune 500 companies, creative agencies, and the scrappy, strategic world of small business branding.

I've designed for American Express, worked inside a creative agency, and built Soltide Studio from the ground up — which means I know what it takes to execute at scale and what it takes to make something feel human. That range is kind of my thing.

My work centers on brand identity and visual systems, but the part I care most about is the strategy underneath. Why this color. Why this typeface. Why this brand belongs in this category and not that one. Good design should be able to explain itself.

I'm drawn to teams that hold the bar high, move with intention, and believe that great design is worth getting right.