UV ZERO SPRAY TANS VISUAL IDENTITY
UV Zero is a mobile spray tan service, but that's not really the point. The point is that they show up to you — no salon waiting rooms, no harsh chemicals, no guessing whether the person behind the curtain knows what they're doing. They're safer, more convenient, and more considered than the category they technically compete in. The brief was to make sure their brand said all of that before a client ever made contact.
The positioning work came first. To pull UV Zero out of the discount salon category and into the wellness space, everything had to signal intention: the name treatment, the color palette, the typography, the way assets would feel on a phone screen versus a business card. I built a visual system grounded in softness and precision — qualities that map directly onto what the service actually delivers. Nothing decorative for its own sake; every choice earned its place.
The resulting identity does the positioning work on its own. It signals that this is the premium option without saying so explicitly — which is always the goal. For a founder-led business, having a brand that can hold its own in the wellness space changes who walks through the door, and that's exactly what it was built to do.
