AMERICAN EXPRESS Sync™ Commercial Partner Program

Visual Identity & Landing Page Development

I spearheaded the development of the visual identity and dedicated landing page for the American Express Sync™ Commercial Partner Program. The core objective was to engage Fintech business decision-makers and developers, showcasing how integrating with Amex's ecosystem offers both immediate advantages and long-term success.

The challenge was to communicate the program's value proposition effectively: access to Amex's customer base and brand power, powerful capabilities that enhance existing platforms, and unparalleled service and support. Through the new visual identity and landing page, we articulated how the American Express Sync™ Commercial Partner Program enables Fintechs and software providers to seamlessly integrate American Express capabilities into their solutions, ultimately allowing eligible Corporate and Small Business Customers to access Amex products within their preferred business software. This initiative was crucial in positioning the partner program as an essential tool for Fintechs looking to elevate their offerings and accelerate growth.