RESY & UNAPOLOGETIC FOODS
Multi-City Culinary Tour
Unapologetic Foods doesn't do subtle. Their restaurants are bold, loud, and deliberately provocative — and when Resy partnered with them for a multi-city summer tour celebrating Indian cuisine, the creative had to match that energy. My job was to build a visual identity system that could carry that spirit across owned channels, partner placements, and bespoke content for each city stop: LA, Chicago, and DC.
The design challenge was threading two brand voices — Resy's clean, editorial sensibility and Unapologetic Foods' brash, maximalist personality — without flattening either one. I leaned into the tension rather than resolving it, using a system that felt structured enough to be recognizable across touchpoints but loose enough to feel alive. Typography, color, and texture did the heavy lifting; the goal was something that looked like it could only exist at the intersection of these two brands.
The campaign gave Amex Card Members early ticket access to the dinners while driving engagement across the full content ecosystem. More than a promotional campaign, it functioned as a genuine brand expression — one that amplified what made the Unapologetic Foods collaboration worth celebrating in the first place.
